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Brand Identity + Website · Germany
Jana Rauch
A visual identity that captures creative authenticity built around the person, not a template.
A visual identity that captures creative authenticity built around the person, not a template.
Jana Rauch is a German artist and designer whose work defies easy categorisation. The challenge was to build an identity that could hold all of that something that felt distinctly personal without becoming self-indulgent.
We needed a web presence that let the work breathe. A site where you land and immediately understand what kind of person is behind it, before you've read a single word.
The brand identity started with typography clean, confident, and precise paired with a colour system that gives Jana the flexibility to let her work take centre stage. No competing visuals, no heavy design language fighting for attention.
The website was designed to function as a portfolio and a statement. Fast, responsive, and built to make every piece of work look its best regardless of screen size. Custom WordPress no template, no compromise.
A brand and digital presence that reads as precisely as Jana's work. Visitors understand immediately who she is, what she makes, and why it matters which is exactly what a creative portfolio should do.
