Chrono
Barcelona

The store with no digital presence

Chrono Barcelona sells pre-owned and new luxury watches. They had the product, the stock, and years of experience. What they didn't have: a website anyone could use, active campaigns, or an SEO strategy worth mentioning.

The old site was slow, hard to update, and generating zero online sales. The team couldn't change a price or add a listing without calling someone. We started from scratch.

Rebuilding the e-commerce

The priority was simple: the watches needed to look like what they are. High-end, specific, worth the price. We stripped back the layout so nothing competed with the product. Fast load times, clean image presentation, a checkout built for high-ticket purchases where every step either builds or kills trust.

We also built it so the Chrono team could run it on their own. New listings, price updates, promotions, all manageable without an agency. Once it was live, we ran a training session with the team until they knew the platform cold.

Email, social ads, Google ads

With the site ready, we ran three channels. Email to the existing client base, already bought once, easy to reach and convert. Instagram and Facebook Ads for collectors and watch enthusiasts: the creative was built for luxury, not budget retail. Google Ads captured people already searching for the specific models Chrono had in stock.

The campaigns returned 75% ROI on actual watch sales. A number of those buyers came back for a second purchase.

SEO and maintenance

Paid ads stop generating traffic the moment the budget stops. We built an organic search strategy in parallel, targeting the specific queries people use when they're ready to buy a luxury watch. Chrono Barcelona now gets consistent traffic without paying for every visit.

The maintenance retainer handles updates, security patches, and anything that keeps the site running clean. They own the infrastructure, not rent it.