All projects
SEO + Lead Generation · Spain
Vaderopa
A Barcelona manufacturer that makes clothing brands from idea to production. Their best market was the one nobody else wanted.
A Barcelona manufacturer that makes clothing brands from idea to production. Their best market was the one nobody else wanted.
Vaderopa makes clothing. The full process, from concept to finished product: design development, prototyping, production. A brand brings an idea and leaves with garments.
For years, like every manufacturer, they focused on large runs. High volume, lower unit cost, easier to justify the setup. Safe logic. The problem: the market for small productions, under 200 units, is significantly larger. More brands, more variety, more repeat clients. Smaller orders at higher margins per piece, with clients who care about quality over price.
Everyone in the industry said no to small runs. Too complex, too much commitment relative to the order size. Nobody had adjusted their pricing or their product to make it work. That was the opening.
Before any marketing, the product needed to change. We restructured Vaderopa's pricing and minimums around the sub-200-unit client. New tiers, new communication written for brand founders and creatives instead of procurement departments. Same factory, same capability, different buyer.
We built a search strategy targeting how brand founders actually search for a manufacturer. Not industry keywords or wholesale queries. The specific phrases someone types when they have a design and are figuring out who can make it.
Rankings take time. The strategy required patience before it paid off. Now Vaderopa generates more than €6,000 per month from organic traffic alone, with no ongoing ad spend. The initial investment returned over 100% and keeps growing.
SEO captures people who are already searching. We wanted to reach them earlier, while they're still deciding whether to start a brand at all.
We built an AI photography tool for early-stage clothing founders. It generates product images before they have a single physical sample, something genuinely useful at that stage. People use it because it solves a real problem. While they do, Vaderopa's Meta pixel captures them. When they're ready to produce, the retargeting is already in place.
Vaderopa now generates consistent revenue from a market segment that had no path to them two years ago. The SEO runs without ad spend. The lead magnet builds a pipeline of clients who are months away from being ready to order. Their competitors are still chasing bulk.
